Welcome back. I have not posted anything in awhile due to work commitments, so thought I would come back with something a little different. I want to highlight and discuss the relationship between the current influx of superhero film and toy industry. This idea came to me recently when I was browsing through the value reserve local toy and so a large amount of shelf space devoted to Thor and Captain America: The first Avenger merchandise.
Granted, most comic book movie are toy lines to appeal to young children or collectors who have seen the films, but when it comes to a point when the films, even designed with toy lines in mind? Joel Schumacher Batman and Robin were criticised for being two hour-long toys commercial illustrating how movie studios factor in how films can generate money from toy merchandise. It does not stop there Batman franchise, as some would claim his latest feature film, gadget, The Bat-Pod was deliberately created just to sell toys.
Franchise film Iron Man can easily be seen as having much toyetic approach. Robots vs. robots, toys basically sell themselves. It was the iron man 2, however, raised questions over how much planning had been put in the film's toyetic appeal. Ends of iron man 2 was mainly battle royale to robots. What was a grouped finale, Iron Man and war machine unleashed fire after numerous Hammer Drones in a scenario that really didn't fit in with the rest of the film, considering how little action was found in Iron Man 2 's first half. Focused action ends just a way to ensure your movie generates toy sales?
Last month's super Debutant Thor is a little harder to make toyetic. But what toy companies did was generate toys based on the arms of Thor. For example, Hasbro created an electronic hammer and advertised heavily, however, the tv. What the child does not want to be a God of Norse? Captain America: the first Avenger is the toyline that most got my attention. It is obvious Cap numbers and play sets have strongly been designed with G.I. Joe in mind. It is a great and clever marketing technique, but the extent to which this ideology cross in the film? Captain America must be running a 4 × 4 and a fighter jet and its trademark MC in the whole movie? The first Avengers action scenes become history units for advertising toys?
These are just some examples of how some comic book movies have made their intentions clear marketing throughout the films. In some cases the toyetic approach is not a problem, will deliver the action scenes are well designed and actually fits into the context of the films. X-men franchise (bar X-Men Origins: Wolverine) is probably the best comic book film franchise, to not exploit the toyetic approach. This is where FOX trump of Marvel Studios. Marvel have to ensure they do not destroy any future movies, buy try to generate the toy sales.
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